Business Signs Are an Important Marketing Tool

Designing business signs for your company isn’t just a formality. It’s one of the most important marketing decisions you can make. It could be the deciding factor between success and failure.

business signs

You think that’s an exaggeration? The data backs up the claim that attractive business signs are a marketing must, especially for small businesses looking to create a large customer base in the local community. Your paid ad may only reach the customers who are actively looking for your services, but thousands of people will drive by your business every day.

The U.S. Small Business Administration claims that signage delivers the highest return on investment because it’s the least-expensive marketing effort, but has the largest potential payoff, especially for a retail company. You need a well-designed, attractive business sign.

Great Signs Increase Visitors and Impressions

Eight out of 10 Americans have entered a store based on their interest in the sign alone. In addition, 42 percent of women go into a store for the first time based on the sign. Thirty-one percent of men do the same. Ultimately, this statistic says it all: 68 percent (almost seven out of 10) consumers purchased something because a business sign sparked their interest.

Even if they don’t come in to the store right away, business signs help potential customers remember where you are and who you are. Seventy-nine percent remember a business because of their sign, and 75 percent tell someone else about a business after seeing their sign.

Overall, business signs work strongly in your favor when you’re trying to get more customers in the door, and isn’t that what marketing is all about?

Four Bad Characteristics That Drive Customers Away

Whether you believe it’s true or not, the quality of business signs reflects the quality of the product or service being sold.

What keeps customers away? Signs with misspelled words and bad grammar, offensive messages, and signs that are dirty or poorly made. You need impeccable spelling; a clear, friendly message; an aesthetically pleasing design; and superior quality. Otherwise, customers aren’t going to give your company a second look.

What Should Your Sign Include?

What information should be included on business signs? Not much. In fact, the shorter and more concise the message, the better. Ninety percent of customers are looking for readability, 77 percent are looking for a sign that’s visually appealing and 72 percent are looking for a brightly colored sign.

You get to decide how you want to incorporate these statistics while you think about ideas for your business sign’s design, and you can depend on M Graphics & Signs for assistance. Our portfolio details the successful design and installation of countless business signs, and your company will benefit from our perfect blend of skill and creativity. Call today for a free estimate.