Investing in a new logo is a big deal — you’re changing the public face of your company, your brand. If you’re even considering this project, you’re probably dissatisfied with your current logo.
What are some of the sure signs you should take the leap into a full redesign?
What’s in a Logo?
Your logo is your first communication with your audience. It makes a first impression — a lasting one. If it’s not sending the right message, your customers may have different expectations, meaning your brand identity is all wrong.
It No Longer Represents What You Do
Your business has grown in the past few years. You’ve taken on more employees with varied skill sets. Because of this, you’ve been able to expand what you have to offer. Or, you may be focusing more on one specific niche.
If your logo doesn’t reflect these changes, it’s time for a redesign.
You Have a New Audience
Maybe you haven’t changed what you do, but you’re starting to try to appeal to a different audience. You may be focusing more on a younger group of consumers. If so, you need a sleek new logo that they’ll find appealing and interesting.
It’s Too Complex
Your current logo might have too much going on. The words may be too small, the colors are too bright and the design just doesn’t make sense. It’s not symmetrical. It’s hard to read.
Whatever the reason, a complex logo won’t work in your favor, especially since today’s logos tend to be simple.
It Doesn’t Look Good Across Every Channel
Perhaps you originally designed your logo just for a business card. You didn’t picture how it would look on your social media channels or your website. Now that you want T-shirts or mugs printed, you realize it just doesn’t work.
It Looks Like Another Company
This is the deciding factor for many companies: Their current logo looks like their competition, or it resembles another organization’s, one you don’t want to be associated with. You need something unique, fresh and original to set your company apart from the rest.
It’s Simply Outdated
Times change. A branding platform that generated interest and excitement 10 years ago may not have the same effect now. A new logo will help you shake off the outdated feel and attract a larger audience.
You Don’t Like It
Maybe you let your friend or relative design your company’s original branding package. You were on a budget and just starting out, so it seemed like a good idea at the time. But when it comes down to it, you just don’t like how your company is represented. A new logo can resolve this and make you proud when you hand over your business card.