Business signs are essential to your company’s marketing efforts. After all, signs tell your customers what you do and what sets you apart from the competition.
Outdated signs aren’t going to help you form new customer relationships. But how can you tell when it’s time to give your business signs a face-lift?
What Type of Environment Does Your Sign Endure?
Utah business owners face a particular challenge: the weather. The sun beats down relentlessly for half of the year, then the snow and wind wreaks havoc on your sign for the other half.
Signs wear differently based on their environment. Your business sign’s life span will be shortened by weather extremes, which you’re probably familiar with as a Utah resident.
Check your business signs for wear — if they’re faded, rusting, or peeling, you’ll want to think about replacement. You can also upgrade sign material to something more durable and long-lasting, so your next update won’t be needed for some time.
Are You Changing Branding on Other Platforms?
Are you toying with the idea of revamping your logo? Are you changing your motto? Are you rebranding in an effort to capture a new corner of the market?
Whenever you update your branding on other platforms, such as your website or packaging, your signage should follow. The message you send to consumers should be identical across all channels of communication.
How Do Customers Perceive Your Business?
Even if your signs are standing the test of time perfectly and you haven’t made changes to any internal graphics or branding, it might still be time to update signage.
If you aren’t getting the response you’re hoping for from your target market, a sign redesign could be the jump-start your business needs to get back in the game. Influencing customer perception is critical when you’re aiming for a marketing goal, and new signage goes a long way toward helping you reach those goals.
Is it Easy to Update Signage?
The thought of tackling a redesign of your business signs may sound intimidating, but the process isn’t difficult — in fact, it can even be fun! And if you’re just looking to change vehicle wraps or vinyl window decals, it’s easy to change out one for another.
The major part of the project is altering your actual storefront sign. But when you work with a professional design team, you can easily achieve uniform quality and branding in every category.
At M Graphics & Signs, our creative team is ready to help update your business signs. Call today and get started transforming your old signage with a new, eye-catching design.