Out of all your sign choices, is a monument sign the best use of your company’s resources? Countless businesses around the country have answered this question with a definitive “yes.”
Designing a business sign that catches the eye and fits in with the surrounding landscape can be a challenge, but a monument sign is likely to satisfy both requirements, plus offer a wide range of additional benefits.
Increase Business Visibility
Think about the thousands of cars that drive by your building every day. If you could turn even a small percentage of the people in them into customers, you’d increase your margins and improve your sales.
Customers shouldn’t have to go out of their way to search for you on the web or social media — you should be more out there. A monument sign can help you boost your company’s visibility so that when consumers need the product or service you provide, you’re the first solution that comes to their mind.
Make Your Company Easy to Find
Without a clearly marked sign, how will customers know where you are? You should be able to give simple directions to your building, then have a monument sign guide people the rest of the way.
Bold signage helps your customers in their journey to your store, but a lack of signage could inject a level of unwanted frustration into the experience.
You’re Creating a Neighborhood Landmark
You work tirelessly so that your business will become a fixture in your community. Here’s a way to reach your goal faster: Build a sign that sticks out. When your company is used as landmark when giving directions, you know your business is being talked about, and that’s never a bad thing.
24/7 Advertising Power
A monument sign puts your company in the public eye 24 hours a day, seven days a week. What other advertising method has that power?
Designing a sign is a one-time cost that continues to pay you back for years to come. When you compare the cost of impressions associated with different marketing methods, monument signs will always come out on top.
Abide by Zoning Regulations
Here’s the real attribute that will help you see why a monument sign is the best choice: They’re usually permitted in even the strictest building zones.
Some large LED signs are strictly regulated. Since monument signs look classy and they’re not too tall, you will usually have no trouble getting approval.
Are You Ready?
Are you ready to jump into the sign-design process and construct a monument sign that shows the world everything your company has to offer? Talk to M Graphics & Signs about your ideas, and we’ll make them come to life.