Is an interior lobby sign necessary? You’ve invested a significant amount of money in exterior signage. Your customers know who you are — that’s why they’re visiting your office.
What could possibly be gained from an installing an interior lobby sign?
The Power of the First Impression
Here’s the first fact you should know about professional signage: It only makes you look good. And when you have clients visiting your office for the first time, you want to do everything in your power to reassure them that you are the professional provider they are looking for.
When they walk into your office and see a custom-made, beautiful sign, the impression is powerful. It shows that you take pride in what your company stands for.
An interior lobby sign also helps your business establish authority in your field. Your clients aren’t visiting just another bland office. They can see that you make it a priority to invest in your business.
A business that’s well-established and authoritative is a company they can trust. You aren’t going to pack up and close down all of a sudden. You will continue to provide them the services they need into the future.
Create a Distinctive Brand
You can ensure your sign includes your logo and all the colors and graphics present in the rest of your marketing materials. That way, your office visitors get a strong reminder of your company’s identity every time they enter the lobby.
Creating brand awareness is one of the most important ways to position your business as a long-term contender in your market. Your customers will consider you first when they have a need for your product or service.
Customize Your Sign
Do not pay a sign design company to deliver a standard, cookie-cutter sign. You should invest in a product that is as unique and dynamic as your company. Make sure you find a sign design company that will help you stand out from your competitors, not blend in.
With a quality, customized sign, your customers will see legitimacy and value with one glance. A bad design is more than a waste of money — it communicates the wrong message to your clients and can be detrimental to future success.
Choose a material that exemplifies the values you’re trying to express. Metal, wood, foam and acrylic each offer a different look, and with the right fabrication team, your logo and business name will pop.
At M Graphics & Signs, your sign is designed with your input. Improve your clients’ impression and take your business to the next level — get a free quote for an interior lobby sign today.