Yearly Archives: 2017

5 Ways Electric Signs Help Market Your Business

Are electric signs worth the money?

As a local business owner and a consumer, you know how powerful effective, enticing signage can be. It transforms your whole view of a business. But don’t invest in a new electronic message center just because other companies are doing it — do it because installing an electric sign can effectively boost your marketing efforts instantly.

electronic-signs

 

Electric signs are taking the small-business marketing industry by storm, for five convincing reasons:

1. They Grab Attention

It’s estimated that 85 percent of customers live or work within a 5-mile radius of your business. That means they drive by your building every day. They’re accustomed to the sights in their neighborhood. They probably don’t give your company a second look.

Your outdated, static sign may not grab their attention, but electric signs are sure to turn heads. People look at screens all day long — their eyes are trained to spot the electronic glow from a distance. You can bet that your upgraded sign is going to hold the attention of a passerby much longer and make a more lasting impression as well.

2. They Can Be Updated

Once you design, manufacture and install a static sign, there’s no going back. You can’t alter the information or update the details, unless you want to pay for a whole new sign.

Electric signs give business owners the power to change the message on a whim. Something as minor as changing your slogan to something as major as changing your company name is handled with ease. In a digital world, consumers expect up-to-date information, and they’ll appreciate the accuracy from your electric sign.

3. They’re Timely

Change your message based on the weather. Advertise a sudden sale. Make immediate changes to what your sign says to market to your customers in real time. You get to choose what you say at any particular time of day.

4. They Make You Look Professional

If you’re looking for a way to present your business as modern and professional, look no further than electric signs. They project a contemporary image that appeals to younger audiences without alienating older consumers. Stay on the cutting edge — how you brand your business matters.

5. They’re on 24/7

Perhaps the greatest benefit to electric signs is that you can project your marketing message 24 hours a day, seven days a week. This means more eyes on your sign, more awareness about your business and more potential customers finding out what you’re all about. That’s always a positive, and it makes this sign upgrade a desirable, cost-effective improvement.

Depend on M Graphics & Signs to design, build and install durable, quality electric signs. We’re here to provide signage solutions for every Utah business owner.

How Do You Know it’s Time for a New Logo?

Investing in a new logo is a big deal — you’re changing the public face of your company, your brand. If you’re even considering this project, you’re probably dissatisfied with your current logo.

logo-redesign

What are some of the sure signs you should take the leap into a full redesign?

What’s in a Logo?

Your logo is your first communication with your audience. It makes a first impression — a lasting one. If it’s not sending the right message, your customers may have different expectations, meaning your brand identity is all wrong.

It No Longer Represents What You Do

Your business has grown in the past few years. You’ve taken on more employees with varied skill sets. Because of this, you’ve been able to expand what you have to offer. Or, you may be focusing more on one specific niche.

If your logo doesn’t reflect these changes, it’s time for a redesign.

You Have a New Audience

Maybe you haven’t changed what you do, but you’re starting to try to appeal to a different audience. You may be focusing more on a younger group of consumers. If so, you need a sleek new logo that they’ll find appealing and interesting.

It’s Too Complex

Your current logo might have too much going on. The words may be too small, the colors are too bright and the design just doesn’t make sense. It’s not symmetrical. It’s hard to read.

Whatever the reason, a complex logo won’t work in your favor, especially since today’s logos tend to be simple.

It Doesn’t Look Good Across Every Channel

Perhaps you originally designed your logo just for a business card. You didn’t picture how it would look on your social media channels or your website. Now that you want T-shirts or mugs printed, you realize it just doesn’t work.

It Looks Like Another Company

This is the deciding factor for many companies: Their current logo looks like their competition, or it resembles another organization’s, one you don’t want to be associated with. You need something unique, fresh and original to set your company apart from the rest.

It’s Simply Outdated

Times change. A branding platform that generated interest and excitement 10 years ago may not have the same effect now. A new logo will help you shake off the outdated feel and attract a larger audience.

You Don’t Like It

Maybe you let your friend or relative design your company’s original branding package. You were on a budget and just starting out, so it seemed like a good idea at the time. But when it comes down to it, you just don’t like how your company is represented. A new logo can resolve this and make you proud when you hand over your business card.

Trust M Graphics & Signs for a logo redesign that represents your company’s values and services — call us today, and let’s talk details.

Top 6 Marketing Benefits of a Vehicle Wrap

Once you consider the benefits of a vehicle wrap as an advertising method for your business, you’ll be convinced: It’s one of the best ways to get the word out.

A vehicle wrap is a graphic or decal that is applied to the outside of your car, but is easily removable. A range of design options allows you to pick the style and size that looks good on your vehicle.

Vehicle wrap

Here’s what the benefits of a vehicle wrap can do for your business:

1. Expand Your Audience

Depending on how often you drive, a vehicle graphic has the potential to make hundreds of thousands of impressions every month. When you consider how much it would cost to replicate those impressions via more traditional advertising, such as print or television, it’s astounding how much cheaper vehicle wrap marketing is.

If you’re trying to increase your company’s visibility quickly, using vehicle graphics is one of the best ways to do it.

2. Make a Good Impression

Unlike urgent, loud television and radio ads, a vehicle decal isn’t aggressive. It shows that your company is successful and established. It also details what you do, but it doesn’t overwhelm the audience.

It’s a chance for you to make a positive impression on your prospective clients.

3. Alert the Local Market

vehicle wrapsOne of the main benefits of a vehicle wrap is that it helps with local marketing. The key word here is local.

Unless you’re taking your car on a cross-country road trip, you’re likely bouncing around town running errands and visiting clients. The same people who are viewing your company’s information are the same people who are most likely to hire you.

4. It Lasts for Years

Unlike a fleeting traditional advertising campaign, a vehicle decal is constant. You can take it on and off your car without issue, but you only pay one upfront cost to have it designed. You have no ongoing costs to worry about, plus the graphics last for years. This means you’re getting months and months of exposure for one set price.

It’s the advertisement that keeps on giving.

5. Protects Your Vehicle’s Finish

It’s not a direct marketing benefit, but another benefit of a vehicle wrap is what it does for your car. A vinyl decal protects the finish from damage and rust.

Keeping your company vehicle in good condition will preserve its value, freeing up funds to go toward even more marketing efforts, so the protective value of a vehicle graphic is an indirect way to help your business succeed.

Say What You Want to Say

No regulations can stop you — you can say whatever you want on your vehicle wrap! You have complete control over the design.

At M Graphics & Signs, we’re well aware of all of the amazing benefits of a vehicle wrap, and we’re excited to design one just for your business! Call us today and get a free quote.

Dimensional Signs: Should You Pick Foam, Acrylic or Metal?

Dimensional signs help your business make a statement. They jump out at viewers and stick in their memories. They’re easy to read and you can design them to match any style. Whether you use them to decorate a trade show booth or to provide directions to your office, dimensional signs stand out — just what signs are supposed to do!

dimensional-signs

With their aesthetically pleasing, attention-catching qualities, it’s no wonder dimensional signs are a popular product choice. If you’ve decided to install one at your business, great! But you still have one more decision to make.

What type of material should you use for your sign?

Foam Is Versatile and Budget-Friendly

Foam lettering is perfect for dimensional signs, especially when you’re on a budget. They are the cheapest option, but they don’t look cheap. You can pick the color and font style you like, and the sign is created quickly.

It’s the ideal product for a booth at a trade show, or any setting where you’d like to be able to easily take down the sign and re-use it. Foam also works perfectly as a standalone, permanent sign. You have options — it’s versatile.

Acrylic Is Durable and Lightweight

Acrylic lettering is a top choice for dimensional signs because it’s cut to order and painted in any color you can imagine. It’s a durable, long-lasting choice, so it’s ideal when you want a sign to complete your business’ interior. It’s also lightweight — you can hang it anywhere, but still get the sturdy, permanent look you’re aiming for.

Metal Is Solid, Yet Elegant

A metal sign elevates your company’s image. Whether you go with a polished or patina look, the effect is the same: It’s classy and elegant. You can pick the type of metal that fits your décor and blends seamlessly with your interior design.

Metal denotes permanence, stability and professionalism — all desirable traits your customers want in a business. Even though it may be the most expensive option, the benefits are clearly worth the investment.

Make Your First Impression the Best Impression

Set yourself apart. Installing dimensional signage distinguishes your brand in the eyes of your customers. It’s been said that first impressions last a lifetime. What impression do you want to leave?

Contact M Graphics & Signs for customized dimensional signs, perfectly tailored to your brand. From color selection to logo integration, our team’s creative, professional touch will help you create quality, eye-catching signs that exceed your expectations.

Painted Signs Are Authentic and Unique

Just a few decades ago, painted signs were the only signs. Before the rise of digital printing, sign-painting was an art and a trade all rolled into one highly valued profession. Sign painters had specialized skills that placed them in demand.

painted signs Utah

Until the manufacturing and technology advancements of the 1980s, many business owners used a sign painter to produce unique images and messages for your business.

The rise of computer printing technology revolutionized the sign industry. Since signs can now be mass produced using a faster and cheaper method, are painted signs outdated?

No matter the time and cost savings of modern alternatives, there’s always a place for an authentic painted sign.

Convey a Personal Message

The popularity of hand-painted products has been growing. Why?

Modern businesses are focused on marketing to millennials, a group of over 75 million — the largest generation in America. The characteristic millennials look for in a brand is authenticity. Traditional marketing messages like the streamlined, mass-produced sign messages they grew up around don’t affect their purchasing behavior.

Businesses see that using painted signs helps establish their brand as original and unique. Consumers still enjoy one-of-a-kind and handcrafted items, and painted signs that represent a business’ branding establish a positive reputation in the eyes of the consumer.

You’re Not Limited by Size

Here’s another benefit to depending on painted signs — you can make them as large or as small as you would like. Yes, digital printing has the capability of reproducing giant, billboard-sized (or larger) signs, but you could go a step further than that. You could turn your entire building into a sign!

There’s no limit to what a sign-painting master can offer you, so it’s the perfect way to let your imagination run wild.

Use Vibrant Colors

Digital printing is the highest quality it’s ever been, but does anything really beat the impressive vibrancy of a newly painted sign? When you choose your colors, you’ll see them exactly matched in the final product.

Your Final Product Is Crystal Clear

It’s not just the colors that remain clear — the images and the lettering do too. As wonderful as modern printing is, a printed sign is still just a replica of an image. Painted signs offer the depth, texture and shading needed to make an effective, immediate impression.

Call M Graphics & Signs today to learn more about the choices you have when it comes to painted signs. We want to work with you and inject fresh energy into your business branding.

Why Choose a Monument Sign?

Out of all your sign choices, is a monument sign the best use of your company’s resources? Countless businesses around the country have answered this question with a definitive “yes.”

Monument Signs Utah

 

Designing a business sign that catches the eye and fits in with the surrounding landscape can be a challenge, but a monument sign is likely to satisfy both requirements, plus offer a wide range of additional benefits.

Increase Business Visibility

Think about the thousands of cars that drive by your building every day. If you could turn even a small percentage of the people in them into customers, you’d increase your margins and improve your sales.

Customers shouldn’t have to go out of their way to search for you on the web or social media — you should be more out there. A monument sign can help you boost your company’s visibility so that when consumers need the product or service you provide, you’re the first solution that comes to their mind.

Make Your Company Easy to Find

Without a clearly marked sign, how will customers know where you are? You should be able to give simple directions to your building, then have a monument sign guide people the rest of the way.

Bold signage helps your customers in their journey to your store, but a lack of signage could inject a level of unwanted frustration into the experience.

You’re Creating a Neighborhood Landmark

You work tirelessly so that your business will become a fixture in your community. Here’s a way to reach your goal faster: Build a sign that sticks out. When your company is used as landmark when giving directions, you know your business is being talked about, and that’s never a bad thing.

24/7 Advertising Power

A monument sign puts your company in the public eye 24 hours a day, seven days a week. What other advertising method has that power?

Designing a sign is a one-time cost that continues to pay you back for years to come. When you compare the cost of impressions associated with different marketing methods, monument signs will always come out on top.

Abide by Zoning Regulations

Here’s the real attribute that will help you see why a monument sign is the best choice: They’re usually permitted in even the strictest building zones.

Some large LED signs are strictly regulated. Since monument signs look classy and they’re not too tall, you will usually have no trouble getting approval.

Are You Ready?

Are you ready to jump into the sign-design process and construct a monument sign that shows the world everything your company has to offer? Talk to M Graphics & Signs about your ideas, and we’ll make them come to life.

Why Digital Menu Boards Are a Must-Have

Considering investing in digital menu boards for your café or restaurant? It’s about time!

Going digital is smart, because not only are you modernizing your look, but you, your customers and your staff will enjoy greater convenience.

digital-menu-board

Communicate Easily with Your Customers

No more breakdowns in communication — backlit digital menu boards are clear and concise. Your customers will know exactly what they’re ordering.

Employees Will Save Time

It might take your employees hours to write out a menu or change the lettering. And they have to spend time on this project every time the selections change.

With digital, less time has to be devoted to updating the menu, and more time can be spent on other important areas of business, like customer interaction. You can even schedule your menu to change at certain times of the day — your employees won’t even have to think about it.

Meet Health Care Regulations

Health care regulations for the food service industry are always changing. Now, chain restaurants must display calorie counts next to each menu item. This is difficult to do unless you have digital menu boards that you can update as needed. Stay in compliance with federal and state law, and keep all visitors fully informed.

Entertain Your Customers

Digital menu boards are fun to look at. Instead of impatiently waiting their turn to order, customers will perceive their wait time to be shorter — they’ll be too busy reading about all of the items you have to offer.

Save on Printing Materials

Digital signs are a one-time investment, whereas printed menus are an ongoing cost. You have to redesign the menu continuously, paying for printing and shipping costs over and over. Go digital, and you can eliminate this operating expense from your budget.

Maintain Brand Consistency

This is key if you have more than one location — you want your customers to feel comfortable at all of your locations. Your devoted customers should be able to walk into your newest store and order their regular meal or drink without feeling intimidated because of the difference in menu setup.

Digital menus allow you to maintain the same branding at every location, staying consistent and reliable.

Offer Attractive Upsell Opportunities

Do your employees forget to ask if customers want fries or a drink with their meals? Let your digital menu nudge the customers! When they see the affordable prices and the appetizing pictures, you will get the upsell naturally.

Talk to M Graphics & Signs about upgrading to digital menu boards. With expert design help, you’ll get the sleek, modern menu you envision, and continue impressing your customers.

7 Steps to a Perfect Business Sign

Your business sign is often the first thing new customers see. Don’t you want the moment to be perfect?

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You can’t attract the right customers unless you design the right business sign — one that’s flashy enough to draw attention, but professional enough to advertise your expertise. It’s a tough balance to strike, but with the right design and installation team on your side, it’s a breeze.

Here are seven steps your sign-building contractor should follow when they tackle this project with you:

1. Consult with the Client

First, the client and the sign builder need to chat. Clients can share their thoughts, their vision and maybe even some graphics or sketched-out ideas of what they picture for the final product.

2. Inspect Installation Location

Once the business owner and sign builder have reached an agreement, it’s time to look at where the sign will be installed. The contractor will take measurements of the area and make notes to help with the building and installation process.

3. Select Materials

Once the contractor has an idea of what the business owner wants and where the sign will be installed, they can make some suggestions. The client can choose the type of sign they like best, such as a backlit cabinet or channel lettering.

4. Sketch a Design

If the client is looking to rebrand their company and wants an original logo or sign design, the design team will get to work. After the client approves the design, production starts.

5. Get a Permit

A key part of the process comes before installation day. The contractor has to make sure that their installation will meet local building codes and regulations. They may have to get a permit from the zoning office and submit the required plans and documents, including a copy of their license, before the town will approve the project.

6. Fabricate the Sign

Once the design and materials are chosen and the town has signed off on the project, the contractor will finalize fabrication of the business sign. It’s almost time for installation day.

7. Install the Sign

Your contractor will transport the sign to the installation site and use special equipment to securely anchor it in place. They should have trained staff on hand helping, and insurance to keep the client safe from liability. Next is the best part: the big reveal.

Trust M Graphics & Signs to expertly design and install your business sign. Contact us today and share your creative ideas for your new sign — we’re excited to work with you.