Yearly Archives: 2019

Why You Should Consider a Vehicle Wrap

Have you ever been driving down a busy road and all of a sudden a large truck with a brand’s graphics and outdoor signage pulls in front of you? That happens numerous times a day to numerous people around the valley.

Why get a vehicle wrap?

“One intra-city truck with graphics can generate up to 16 million impressions in a year (3M Graphics Market Center). Study after study ranks mobile media as the most influential advertising media available. A study by RYP & Becker Group found that:

  • 97% of survey respondents recalled the ad on the vehicle.
  • 98% thought the ads created a positive image of the advertiser.
  • 96% thought vehicle graphics had more impact than billboards.”

A vehicle wrap, as well as creating a mobile marketing machine, is the most cost-effective of all forms of outdoor signs. According to the Outdoor Advertising Association of America (OAAA), mobile advertising, on average, costs $.77 per single impression whereas TV, which is on the other end of the advertising spectrum, costs $23.70 per impression. Vehicle wraps are more efficient than most other forms of advertising out there (i.e. TV, magazine, newspaper, radio and other kinds of outdoor ads). The only forms of advertising more cost-effective than vehicle wraps are fleet graphics and word of mouth. Fleet graphics are to be expected because fleet graphics are akin to vehicle wraps on a mass scale. Word of mouth is completely free, and free is hard to compete with.

What we can offer you

Now, of course, the price might fluctuate slightly because of personal needs, which is where our customer service comes in. Whatever type of vehicle you have – vans, trucks, SUVs, cars, trailers, semis, even motor homes – you can add a graphic wrap. From design to application, the process is simple, easy and surprisingly affordable. You can wrap a single vehicle or design commercial fleet vehicle wraps for your work trucks, vans or cars. Some of the most popular finishes today include camouflage wraps, carbon fiber wraps, matte black, and gunmetal gray wraps. But you can choose any background you like or we can customize one for you. Add your logo and any other graphics or copy you want to have included, and we will bring your vision to reality. Or, if you prefer, the M Graphics design team can create the perfect design for your graphic. 

Salt Lake City’s one-stop-shop business sign maker for custom vehicular wraps.

We do all of our work in house, that way you will see the highest quality results and quickest turn-around times. 

There are many companies out there who advertise vehicle wraps. Having a bad wrap job won’t do your business any favors. 

M Graphics & Signs has more than two decades of experience designing and wrapping all kinds of vehicles. Contact us today to determine what your price will be. 
We guarantee you your cost-effective custom sign and new marketing strategy will be very affordable.

The Step by Step Process on Acquiring a Sign

When you rent a space for a brick and mortar store, or you’re looking to move to new office space, a new sign that boldly proclaims who you are is probably at the forefront of your mind. Who wouldn’t want to have the best custom made sign in front of your business showcasing who you are? We at M Graphics and Signs want you to have the best business sign possible that not only informs onlookers what is on the other side of your doors but also invites prospective clients through your doors. Let us explain the process of getting a sign ready for you!

The Process to Get a Sign Built

The process to get from wanting a specific kind of sign built in a specific place can be time-consuming and costly. The process of building a sign requires the involvement of several other parties, including country or city governments. There is a lot of paperwork involved. 

A few of the steps that are involved are:

  1. Permit application: Getting everyone’s signature onto a piece of paper, then having that paper officially notarized before turning it in can be a hassle. 
  2. Land Survey/Site Plan: This includes an actual map that details the neighboring buildings; each property line clearly marked out and designated, other street signs that are close by, the proposed site of the sign and the measurements of everything involved, etc.
  3. Structural Drawings: Prepared by or under the supervision of a state-certified engineer detailing the lengths of each surface and the math of how the sign will be built.
  4. Notice of Commencement: Describing the legal description of the purpose of the sign, as well as the contact information for both the owner and contractor.
  5. Agency Letter (optional): Similar to a “power of attorney letter,” this letter states to the public that the contractor has the authority to make decisions on behalf of the owner.
  6. Sign Bond: Comparable to an insurance policy that typically needs to be renewed yearly, this bond enables the city to access funds to maintain the sign if the property owner does not do so.
  7. Electrical Permit: You must complete an application for an electrical permit for any electrical structure. 

Not to mention having to work around zoning laws and other city ordinances. The process to place a professional-looking sign outside your place of business can be timely and tough. 

What can M Graphics and Signs do for You?

We have more than 10 years of experience in designing signs for businesses. Having gone through this process time and time again, we can, with confidence, recommend that you hire us. We can make sure that you can get a specific sign built in a specific place, just how you want it. Working with us will allow you to circumvent a lot of these steps, saving you both time and money.

Give us a call at (801) 748-1177 and talk to us today about building your custom signs or visit our website www.mgraphicsinc.com. We have all kinds of options for business signs and we engineer both inside signs as well as outdoor signage. Get in touch with us today to solve your signage problems.

Why is having an LED (light-emitting diode) sign beneficial to your wallet and the environment?

Energy Efficient

LED bulbs use up to 85% less energy than traditional bulbs. That’s a small chunk of your monthly energy bill evaporating. LED bulbs also last about 25 years, barring any unforeseen accident, versus traditional incandescent light bulbs, which last approx. one year and only convert about 5% of the energy it requires into light, emitting the other 95% as heat.

No Toxic Elements

Traditional incandescent light bulbs contain approx. 3,000 milligrams of mercury. Mercury, sometimes referred to as quicksilver, is a toxic substance that, when a light bulb is broken can affect many things. Mercury can escape either as vapor, in which be inhaled, or has fine powder which can get on the skin and cause rashes. Mercury is also bad for the environment. If a breakage does occur, it can be cleaned up inexpensively, to learn how refer to this enlightening article in Scientific America.

The LED’s, on the other hand, contain no mercury and are much better for the environment. 

Fewer Lights Needed

Another advantage that LED’s give over traditional lightbulbs is that LED’s can direct and focus the light they give out. 

For example, when you have a traditional lightbulb plugged into your ceiling light, it emits light everywhere the bulb is pointed at, and because it’s a bulb that means the light goes everywhere, even the ceiling above it. An LED, on the other hand, can direct the light it emits downward. So an LED won’t illuminate the ceiling above it where the light isn’t needed thus saving the amount of light it produces, thus saving on the amount of energy it needs. 

That’s pretty nifty, right?

Life Span

LED lights last up to six times longer than any other types of lights, which reduces how often you’ll need to purchase new bulbs and replace the older bulbs. 

This means using fewer bulbs, which means fewer resources are needed to manufacture more bulbs and less packing materials are used to ship these bulbs. 

The life span of LED’s helps the environment as well!

If you feel its time to purchase a custom sign for your company, give us a call at (801) 748-1177 and we can help from the start of the process to the end-all for an affordable price. We can manufacture LED signs as well as vinyl signs, Dimensional signs, Monument signs and many other kinds. 

Benefits of having a Custom Dimensional Sign

High Visibility

Oftentimes while driving down a long road, as time passes, I’ll find myself developing more and more interest in the scenery. I’ll see all kinds of signs on the sides of the road advertising a name or some other symbol that represents a company’s brand. I see digital marquees, canvas posters that flap in the wind, words that light up and flash in an attempt to grab passersby attention, and other types of signs. My favorite type of business sign is a  dimensional sign because of their unchangeableness and their conservative look. I think a dimensional sign stands out among the rest because of how boldly it proclaims a company’s name while yet not trying to catch your attention. This sign’s lack of trying to catch my attention is what catches my attention.

Durability

Dimensional letters can withstand harsh weather and with how sturdy they are, they will last for years. 

Some of the more popular materials that are used to create dimensional letters are:

  • Aluminum – Versatile, affordable, and durable aluminum is used in most metal signs. Aluminum can be painted any color you want, including custom colors that match your branding.
  • Acrylic, PVC, or Plastic – These outdoor-rated signage materials will give your venue a playful vibe. Consider flat-cut letters for a stylish display option.
  • Stainless Steel – Stainless steel is the ideal choice for appliance showrooms, high-tech businesses, and high-end apartment complexes due to its heavy-duty, avant-garde, no-nonsense, chic look.
  • High-Density-Urethane (HDU) – Since it is good for the environment and multi-faceted, HDU is a favorite material in the signage industry. It can achieve a thickness of up to three inches, and acrylic or metal laminates can be applied to HDU.

Professional  

I love it when I enter into a reception area and the first thing I see is the companies name printed in dimensional letters on the wall. I feel like a professional when I see that and I get the impression that the company I am about to work with is professional as well. 

When people hear “dimensional letters,” they often think that these signs only consist of letters. Nothing could be further from the truth. “Dimensional letter” is a blanket term that covers numbers and logos as well. Many organizations benefit from adding logo wall signs to their interior décor. You will often see these markers in conference rooms and common areas, such as cafeterias, as well as the reception areas. 

So whether you are looking for a sidewalk sign, a storefront sign or something to put on the wall in one of your common areas. A custom dimensional sign is a good way to go.