An outdoor business sign, or better yet a series of them, can help your business stand out among the competition. It’s also an investment in your company’s future, and naturally, you want to maximize your returns on your investment. Get the most out of your sign advertising by following these outdoor sign pointers.
3 Tips for Placing and Purchasing Outdoor Business Signs
The goal of any outdoor sign for a business is simple: to capture attention. If a sign can get someone’s attention, it can theoretically also get their business. These three tips will help you learn to direct customer attention with strategic outdoor sign placement.
1. Mark Your Entrance Clearly
Smaller signs are more effective directly by the establishment’s entrance. The sign is often your customer’s first visual introduction to you, and a clear well-designed sign makes a powerful first impression and draws attention to your business.
2. Make it Visible From the Street
You want passers-by to notice your sign, of course. Ensure your design is clearly visible at the distance of an average viewer, and that it is also large enough for its context. Billboard psychology works, pulling in new customers for your business.
Consider your customers’ perspective both as they drive and as they park. A sign above a business’s door often makes it easier to find, convenience customers appreciate.
3. Consider Your Market and Climate
If you’re in an urban area shopping center, mounting a sign on its marker is wise. But for business owners in more rural areas, the highway may be a more practical sign location. Know the context that matters for your business’s advertising plans.
Get Your Outdoor Business Sign
If you’re ready to enjoy the boost outdoor business signs can provide your business, don’t hesitate. Call M Graphics & Signs today. We are happy to answer any questions you may have as you work with our team of experts to meet your specific needs. We can’t wait to help your business succeed!
In a digital-first world, online shopping has become the shopping method of choice for most consumers. If your business has a brick and mortar location, you must use creative marketing strategies to draw foot traffic to your store. With that said, storefront signs are an excellent starting point in your endeavor to maintain a competitive edge. Here is why you need a storefront sign ASAP.
Storefront Signs Enhance Visibility
Storefront signs are an excellent way to capture the attention of passersby. If your sign is designed professionally, it can be an invaluable tool for enticing new customers to approach and check out your store. A well-designed sign should be clear, attention-grabbing, and easy to spot.
Around the Clock Advertising
A storefront sign serves as an advertising billboard for your business. Better yet, it works for you 24/7. The most significant advantage of a store sign is that after the initial purchase and installation, it is relatively free if you own the space where you mounted it. When you consider the total cost of owning a store sign, how long a high-quality one will last, and the amount of business it could bring, it’s worth every dime.
Building your brand
Branding entails using features such as symbols, logos, your name, among others, to identify your business from your rivals distinctly. Storefront signs are an excellent way to build your brand, making your store easily recognizable to your clients.
Great First Impressions
The signage in front of your store is the first thing associated with your business that a prospective customer will see. It contributes significantly to the opinions consumers form about your business. While an old, washed-out, or unattractive sign will turn off potential clientele, a well-designed one will create an excellent first impression. If you want to enhance your business’ visibility with high-quality storefront signs, M Graphics & Signs can help you find the perfect fit. Please visit our Salt Lake City, Utah offices, or contact M Graphics & Signs to speak to one of our friendly specialists.
Sidewalk signs are an excellent way for your business to attract passersby and advertise changing specials. But, not all displays are designed the same. SO, how do you go about creating an awesome sidewalk sign for your business? Keep reading to find out.
Make sure your sign attracts the customers you are after by following these five tips for designing the perfect sidewalk sign.
1. Use Buzzwords
Big, bold words that draw your eye are a great option for sidewalk signs. They draw attention and get people to take a second look. It also lets people know what your business offers without them having to think about it.
2. Make It Legible
Be sure to choose a legible font so that the words are legible. The last thing you want is to create confusion. Avoid overly decorative or script fonts that might be difficult to read quickly from a distance.
3. Color It In
If a picture is worth a thousand words, then why not add one to your sign? Choose a basic design and use a chalkboard to let staff get creative with your advertising. Add portraits of regular customers, drawings of favorite menu items, or even word art to outdoor signs in bright, eye-catching colors to make a statement.
4. Go For Contrast
A sharp contrast between writing and the background can help make your message clear from a distance. Yellow and black are an excellent example of a high contrast color combination.
5. Think Outside the Box
Or, in this case, outside the frame. Sidewalk signs aren’t limited to sandwich boards. Find out about new vinyl graphics that can be applied directly to the ground outside your storefront to provide a clear direction.
Get Help From a Pro
If you need help developing a design for your signs, contact the design professionals at M Graphics and Signs at www.mgraphicsinc.com. They can help you develop a clear and effective sign message so you can grow your business.