Once you consider the benefits of a vehicle wrap as an advertising method for your business, you’ll be convinced: It’s one of the best ways to get the word out.
A vehicle wrap is a graphic or decal that is applied to the outside of your car, but is easily removable. A range of design options allows you to pick the style and size that looks good on your vehicle.
Here’s what the benefits of a vehicle wrap can do for your business:
1. Expand Your Audience
Depending on how often you drive, a vehicle graphic has the potential to make hundreds of thousands of impressions every month. When you consider how much it would cost to replicate those impressions via more traditional advertising, such as print or television, it’s astounding how much cheaper vehicle wrap marketing is.
If you’re trying to increase your company’s visibility quickly, using vehicle graphics is one of the best ways to do it.
2. Make a Good Impression
Unlike urgent, loud television and radio ads, a vehicle decal isn’t aggressive. It shows that your company is successful and established. It also details what you do, but it doesn’t overwhelm the audience.
It’s a chance for you to make a positive impression on your prospective clients.
3. Alert the Local Market
One of the main benefits of a vehicle wrap is that it helps with local marketing. The key word here is local.
Unless you’re taking your car on a cross-country road trip, you’re likely bouncing around town running errands and visiting clients. The same people who are viewing your company’s information are the same people who are most likely to hire you.
4. It Lasts for Years
Unlike a fleeting traditional advertising campaign, a vehicle decal is constant. You can take it on and off your car without issue, but you only pay one upfront cost to have it designed. You have no ongoing costs to worry about, plus the graphics last for years. This means you’re getting months and months of exposure for one set price.
It’s the advertisement that keeps on giving.
5. Protects Your Vehicle’s Finish
It’s not a direct marketing benefit, but another benefit of a vehicle wrap is what it does for your car. A vinyl decal protects the finish from damage and rust.
Keeping your company vehicle in good condition will preserve its value, freeing up funds to go toward even more marketing efforts, so the protective value of a vehicle graphic is an indirect way to help your business succeed.
Say What You Want to Say
No regulations can stop you — you can say whatever you want on your vehicle wrap! You have complete control over the design.
At M Graphics & Signs, we’re well aware of all of the amazing benefits of a vehicle wrap, and we’re excited to design one just for your business! Call us today and get a free quote.